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as a strategist my self i get where you're coming from. getting into people's psyche is like finding the holly grail. in all my years of research i've found that what influences people is rather chaotic and unpredictable. the only element we can control is the initial promise made. meaning, keep the quality up and everything else will work itself out, given that you keep on spending on advertising and promotion.

i tend not give data too much attention, i look at it and analyze it but to make it the primary source of inspiration for strategy is extremely risky. data tends to give you insight in the past, as a strategist you always want to look towards the future!

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