This is the testimonial headline. You know that when someone says you are good, it is more effective than when you say it yourself. Writing a good headline is an art. There are several kinds of headlines you can use. I've used many, including:
- The "how to" headline - for example, How to Build a Social Media Strategy. I noticed that I write variations of that like How a Blog is Born and How Social Networks are Disrupting Everything you Know About Business.
- The "question" headline - there are many here. From Should Comments be Portable? to Your Face, Everywhere, Are There too Many Social Networks?
- The "reason why" or a version thereof - like 3 Trends and Top Ten Reasons to Work with a Smart Agency and Top Ten Reasons Why Your Customer Service Fails.
- The "command" headline - for example Forget Influentials: in Viral Marketing Context Matters.
There are more. Today at The Blog Herald, we talk about taking the best ad headlines and making them yours, building on the tradition of P.T. Barnum, N.W. Ayer and others - some of the master copywriters of years gone by. These people have blazed a trail for all of us inventing new ways to persuade and move people to action.
What magic promise is in your titles? Share which ones you use the most here. For a limited time only!
UPDATE: In case you are Christian Bale, the title was an example, but do feel free to read.