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@Robyn - your brain is excellent to pick, too. There are so many ideas packed in this book, I could not put it down! And Rohit is a pleasure to be around.

@Robert - in layered organizations much work remains to be done to peel back the onion, as they say, and find that kernel, that beacon that is human - and credible.

Valeria,

I think that personality is a big thing for businesses today and I'm not absolutely positive about implementing it correctly. For a multi layered organization it's difficult to "manage risk" as you say when you are trying to get across a good brand personality. My best guess is that the onus lies with HR and marketing understanding their mutual goals.

Good post and I may have to check out that book.

Valeria, I really believe in picking folks' brains because it's fun and you learn things you never thought of on your own!

Thanks for introducing me to Rohit and Personality Not Included.

I like books where I can jump around and just get the goods I might want at different times. Sounds like the part on "How to" is very unique. Hmmm... Might look into Rohit's book. Thanks for the intro.

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