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All good ideas.

I sum it up by saying "it about listening"

We've been praticing one way communication for the last Century. We know what to say.

We're not so good with the listening, but social media will let us get there.

@Leah - thank you for visiting.

@Amanda - It's easy to justify short attention spans. Success is often years in the making, but everyone is keen on copying the glamorous part without seeing what is behind to sustain it.

I love that you specifically called out that this is an investment rather than a short term tactic. Too often people and brands get hung up on flash and trash social media outreach; they engage during campaign windows rather than investing in fostering ongoing, direct communication through these platforms.

Thanks for an awesome post Valeria!

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