Conversation Agent - Valeria Maltoni - Who Are We? We Get to Choose.

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I was sitting at a restaurant this past weekend and overhearing a conversation about music composition. The healing powers of music are great. My cousin took horse back riding lessons, which I am told is also quite powerful for people with physical disabilities.

I look back at those years as an opportunity to test my own resolve and mettle as well as learn about this fantastic (wet) system we call the brain.

BMW has made many smart moves in its campaigns - all around context marketing. Now if I could only afford one... ;-)

I've been meaning to comment on this for days now, but am only getting to it. In my early career I worked in the mental health field as a music therapist, then later social worker, with developmentally disabled children and adults. Later, I worked as a houseparent with emotionally disturbed children.

You are absolutely correct Valeria, some things do get seared into the mind and become part of who you are. Working with those two groups did for me.

As to BMW's sponsorship, content marketing, especially when it's of this quality, seems like a very good idea.

@Steve - sincerity and vulnerability are some of the best qualities for inspiration. In some moments of her talk I felt what she was feeling.

@Andrew - thank you for spreading the idea and her story. We are natural storytellers and when we are in that zone, content just flows. As she said in her speech, no difference from you to me - all energy and shared humanity.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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