Conversation Agent - Valeria Maltoni - Can You Push RSS?

« Knowing What to Do is Very, Very Different than Actually Doing it | Main | 1/3, 1/3, 1/3 - Web Presence of the Future »


hi Valeria, nice post. I subscribe to your blog and wrote a post myself last month on RSS marketing. I'm hoping RSS marketing will overtake email marketing for the same reasons you talk about here. With RSS, surely the readers are in charge. No need to ask for permission to unsubscribe...

@Robert John - I once met a person at a book launch who had been at a trade show earlier that day. We were introduced by mutual acquaintances and exchanged cards. Before I know it, I was entered in the trade show follow up routine and received emails, newsletter and two calls from Canada on my mobile phone. Many companies seek to build brands like Godin, Peters and Drucker did over decades and with permission, overnight and with spam. If it were that easy, everyone would be successful.

@Ricardo - one thing that we fail to address and understand with social media is that the emotional component of the relationship is never too far here. It is personal, if not for you, it is for your customer and subscriber. When done right, this kind of intimacy feels comfortable for both parties. Relationships and community take time to form and so little to tear down.

I make an effort to have people sign up (a.k.a. subscribe via email) but then again this effort is only directed at those individuals that I know personally and who know me so it's a little different. If they ever unsubscribe I'm never offended. And one person has...but they also sent me an email that explained why and that they had subscribed via RSS. Later they subscribed again via email.

With everyone else, new readers, new contacts, I don't push the issue. If they like what I have to say, they'll subscribe. And if they don't they don't. No big deal. At the end of the day I'm still reaching "someone" and I'm still connecting with "someone". It's those connections that matter to me and that keep moving me forward.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.