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Agreed. I think the big problem for individuals and organizations alike is the assumption that people want to hear from you consistently just because they happened by your trade show booth or gave you their biz card. Sorry, that's not how it works.

I certainly want an email from you that says something to the tune of "Hey Robert, it was nice meeting you at the International Ice Cream Tasters event last night, just thought you might want to check out my ice cream blog, located here, or get my ice cream newsletter. If not that's cool too. Peace outside."

Many marketers seek to build their brands like Godin, Drucker or Tom Peters did. They are short cutting and attempting to build a huge audience for personal gain. In a digital space, it's easy to focus on how many people read your blog, but what really matters is making connections with a select few intelligent folks who really get it. We need to focus on why we are here: to be better marketers and provide value to consumers. So lets practice what we preach.

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