Conversation Agent - Valeria Maltoni - How to Write a Business Recommendation

« In Flanders Fields | Main | We Take Your Trash »


Recommendations are poignant and tell a story in a few words so being succinct is essential. I am working on one now – it will be my first. It's taking me a while to get into the blogger world - just read this week's NY Times Magazine about a young woman's experience in telling all. Her expertise as a blogger for a major company lead to a TV appearance on Larry King Live. Jimmy Kimmel hosted and blew her away with a condemnation of how her company exploited his demeanor in his 'real life' on their blog. He was angry at the misrepresentation and she was unprepared for the attack. My gut says it's best to neglect writing a recommendation unless it's complimentary – same with Linked In – I recently got a request from a recent colleague who I believe was instrumental in making me a sacrificial lamb when my former company relieved several employees of their jobs. Your recommendation is on the mark – give the person a call and you'll find out for yourself. Thank you for the idea! Cheers to your blog and making us think.


The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.