« Evolutionary Hierarchy of Communication Networks | Main | Olympic Games Off Limits »


TrackBack URL for this entry:

Listed below are links to weblogs that reference 100 Thing Challenge:


@Stephen - plenty of case studies from the psychology chapters every day at work. My take is that a concentrated space where there is an artificial environment of scarcity (only so much praise, so many titles, etc.) brings out the primal impulses in people. It is good to own little, one travels light and has access to greater opportunity.

@Mike - I can count more than 100. One has to start somewhere. There's also a conversation around the importance of marketing communications we'll want to have at some point soon.

"what are the 100 unnecessary things that we can eliminate from our current marketing communications?"

THAT is one sweet question!

Keep creating...brand altering questions,

Valeria: I know how you feel. I once moved on a train (one suitcase, one duffel bag). That's all I owned at the time. Living in a 6 mat apartment in Tokyo was a good exercise in economy.

The Economist's "irrational phenomenon" are actually building blocks of social psychology. It isn't irrational - it's how we're wired.

Re cutting the 100 things in marketing communication, this is a good process -- call it "contraction and expansion": first, cull the herd of the unnecessary, then make more of the good stuff.

Good post!

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.