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Somehow, physical junk mail offends me much more than electronic versions for that reason - wasting paper. But because of the space that spam occupies in our email boxes, making them too crowded, I think we will see a resurgence of marketing by mail.

The answer is to do more permission marketing, less shooting in the dark. A pleasure meeting you, virtually.

Just as writers try to eliminate unnecessary words, marketers should strive for efficiencies in all communications.

"You've Got Mail!" is not only AOL's iconic phrase, but also a symbol of the millions of unnecessary AOL CD's that Americans received in the mail. Technology innovations have reduced this type of wasteful marketing; but not necessarily the clutter (Hint: You've Got Spam!).

Today, many PR practicioners and marketers have moved to electronic press or sales kits - releases, brochures, white papers, images, videos and other marketing materials all contained within a branded thumb drive.

Save a tree and go USB.

@Kim - I used to keep a creativity folder myself - and old copies of Communications Art, Print magazine, as well as Fast Company. Then I learned to let go and share the wealth with others by giving them to colleagues and friends. Every second Friday I clean up my office of the accumulated things I do not need. It's a good habit to have. Paper is like blood, you've got to keep it flowing ;-)

@Amanda - I noticed you moved into (or signed to move into) a new place recently, so this probably spoke to you more. It takes discipline to resist the temptation to keep everything - I might wear that one day... I might look into that file. It rarely happens as we are either looking at new styles, or have grown beyond that work. I'll be curious to hear from other marketers what they would start eliminating.

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