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Thanks for mentioning my post (updated URL is http://andreaweckerle.com/2006/05/the-online-disinhibition-effect.html ) and for continuing the discussion of this important topic, which has increased in relevance since I first wrote about it two years ago.

Valeria, thanks for linking to my case study, "Engagement Turns Critics into Allies." The fear of negative comments is often the primary reason companies hesitate to get engaged online. I would love to have heard your discussion at Blog Council; I'm sure it was productive.

Very good article. Thx.

@Andrea - we had a very good discussion. We are all learning about the dynamics of holding a conversation in a public forum. I think there will also be a learning curve for customers on how to provide feedback in a way that gets you the results you are seeking.

@Connie - I think it is more fear of the unknown consequences, not so much of the negative. The discussion was very productive, yes. It is helpful to learn from real cases, like you shared.

@Ahmet - thank you for reading.

Thanks for mentioning the case study. I learned a lot from the experience and even did a follow up post on the case study and the two other bloggers who expanded on it as well. You can see that post here: http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/

Thanks for adding the link back to my follow up post!

Happy Father's Day to the father's in your life. :-)

Thank you for providing the follow up link, Aruni. I suspect that we will see many more instances in which time-starved companies and writers/publishers find reason to follow up with each other after clashing. After all, we practice communications.

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