« Jason Alba on The Future of Work | Main | Create Meaning and Value »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e55376a9e88834

Listed below are links to weblogs that reference Missed Marketing Opportunities:

Comments

@Richard - thank you. Good luck on the credit card call. Stephen is onto something, I'm quite sure of it. He is one of the smartest marketers I have met.

@Stephen - complexity is hard to sell. I am liking that idea of completion. We used to call it not leaving a sale on the table in ag. Often all that is needed is to answer the "so what?" implied in the mind of the buyer. Yes, let's.

Valeria: glad it resonated with an "expert" audience.

I've been creating a grass-roots campaign for a complex client and have had a lot of fun finding new applications for 'creating experts.' Too often, we stop short of our goals -- we introduce ourselves, possibly get an audience, and then run along, leaving our newly won prospect to revert back to email and voice mail. They forget about us quickly because they don't care about us as much as we think we care -- however temporarily -- about them.

This is as much about *completion* as it is about *conversation.* Complete the introduction, finish the job of introducing your brand, change their behavior. Don't just say hi -- go ahead and sweep them off their feet, now and for years to come.

Let's catch up soon --

Valeria,

Always great content. I enjoyed Stephen Denny's inclusion ; the 21 secrets; and agree that front-line communication (including blogs) are often where the customer is lost, if not won.

You know, I have faith that I will one day receive a call from a credit card company just to say "Hey, we've reduced your rates because you're a valued customer." I won't hold my breath though, just in case.

Best,
Rich

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.