Conversation Agent - Valeria Maltoni - Publishers Beware, User Experience = Circulation Online

« Social Media is not the Answer, it's the Question | Main | How to Love the Stuff You Market »


Independently, audited media is a great answer to ROI. And in regards to "a searchable online tool", audited data (both print and online) should be openly available--and free-through all of the audit bureaus. It's free for anyone's use at BPA.

Also, a new campaign, called "Buy Safe Media", makes the case for using only audited data. And in those cases where audit data is not available for a particular title/site, it's the ad buyer's perogative to "just say no".


I hope your joining the conversation was not just to broadcast about your services. Because in that case I would ask "so what?" I know of dozens of companies and services that deliver convenience, etc.

Dramatic changes in how we relate to companies and services make individuals much more resistant to being pitched. This new paradigm has changed not only how we consume news, it has also change marketing, and not a minute too soon.

Participation means much more than just saying "hey, look at me/look at us!"...

Dramatic changes in reading habits have hit print readership badly. Online Portals, Blogs, Social Networks, RSS, Mobiles, Podcasts are booming now and readers have addicted to such interactive and rich media. Companies like Pressmart Media can effectively deliver the print content into multiple distribution channels including web, mobile, RSS, podcasts and social media.

Here’s a useful link on digital publishing / delivery

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.