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Independently, audited media is a great answer to ROI. And in regards to "a searchable online tool", audited data (both print and online) should be openly available--and free-through all of the audit bureaus. It's free for anyone's use at BPA.

Also, a new campaign, called "Buy Safe Media", makes the case for using only audited data. And in those cases where audit data is not available for a particular title/site, it's the ad buyer's perogative to "just say no".

John,

I hope your joining the conversation was not just to broadcast about your services. Because in that case I would ask "so what?" I know of dozens of companies and services that deliver convenience, etc.

Dramatic changes in how we relate to companies and services make individuals much more resistant to being pitched. This new paradigm has changed not only how we consume news, it has also change marketing, and not a minute too soon.

Participation means much more than just saying "hey, look at me/look at us!"...

Dramatic changes in reading habits have hit print readership badly. Online Portals, Blogs, Social Networks, RSS, Mobiles, Podcasts are booming now and readers have addicted to such interactive and rich media. Companies like Pressmart Media can effectively deliver the print content into multiple distribution channels including web, mobile, RSS, podcasts and social media.

Here’s a useful link on digital publishing / delivery
http://www.youtube.com/watch?v=01SrlU41RJk

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