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I am seeing opportunity for reinvention and to lead the conversation for MSM. Delivery methods are not the only ones that have changed. Content is changing, too.

@Valeria - I just think you stepped onto a really good topic here. How to understand circulation in this changing time of what media means. Especially when media for younger generations comes from a range of sources. We used to read our daily newspaper. The generations coming are reading blogs, watching videos, reading peer reviews -- all online and on mobile devices.

You also ask a very valid question about the reinvention of MSM and at which point does it synergize with social media, blogging, et. al. or does it just remodel itself as you've suggested.

You gave me a lot to think about here.

@Stephen - what do you think of Fast Company? The traffic and authority with bloggers comes and goes, too. Also, I wish I had more time to put into researching a story, doing interviews, and checking facts.

@Lynne - how about reinventing MSM instead of emulating blogs? I've been thinking about that as well. Blogs are becoming more like professional publications every day - with cleaner layouts, easy to dig into stories. I know I will be using this report to clean up my act here. But is the answer being more like each other?

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