Conversation Agent - Valeria Maltoni - Taking the Measure of Marketing Conversations

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@Michael - It is much easier to engage when you've met. I find it more compelling to read your blog now that we've had the chance to collaborate in the same space. The same is valid with customers. True, it would be a challenge to try and meet them all - that's why we have communities. It is also true that some of our customers prefer to be spectators. The conversation helps those of the fence, too. They might have the same questions, but may never ask.

@Ed - you were not kidding when you talked about elaborating. I am thrilled to see you write in long form, as I often do here. I like your term "misappropriation of attention" and the thoughts on doing things for the right reason.

I love this post for being so informative, as you've always been. There are many key points I've picked up from your breakdown on Micheal's posts. I will share them on my blog since it will be too long to be put up as a comment.

One thing though, I always admire those who still uphold conversation values. When you highlighted "content matters as much as experience", immediately it reminded me of your other post "Forget Influentials, Context Matters". It is definitely beating down the game on getting into social media for the sole sake of popularity.

Hi Valeria - Thank you for the mention. I do appreciate your further elaboration and point of view.

"It's easier to be there when you have developed a relationship through conversation than when you are catching up with the marketplace and stretching budgets to be everywhere your prospects might be."

I couldn't agree more.


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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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