Blog Council Unveils Disclosure Toolkit
It is a volunteer group of companies designed for members to share insights and experience with each other. Period. We participate in monthly conversations to learn from each other about the applications and lessons learned using social media.
We also meet face to face a few times a year. I attended the last workshop in Chicago and helped facilitate a discussion around engaging detractors - something we're all called to do from time to time. What the Blog Council is not is a trade association, or a standards body.
We also meet face to face a few times a year. I attended the last workshop in Chicago and helped facilitate a discussion around engaging detractors - something we're all called to do from time to time. What the Blog Council is not is a trade association, or a standards body.
As I stated in a previous post, it is important to me to have a peer group of professionals on the client side just like me. We face similar issues with social media. The group members are personally impressive - each brings a list of accomplishments and a passion for conversation that is valuable to the group. And they are all generous with their time, smart and nice to boot. Many have their own blogs and social media footprint, just like me.
One of the issues we discussed that comes up often is that of disclosure. How can we help companies develop their own set of guidelines on disclosure? What has worked for the companies in the companies already using social media? The checklists that resulted were the outcome of our brainstorm and are meant to be for training purposes.
As well, the tool kit is intended as a constantly evolving body of knowledge on best practices. Clearly, we are all learning continuously thanks also to the feedback of our communities. Anyone involved in social media knows that there is no final way of doing things, just an open and long conversation.
"Blog Council members are leading by example. We're putting this out there to show everyone that disclosure is the right thing to do," said Andy Sernovitz, "Disclosure seems difficult at first, but it is actually easy to do well. We put these checklists together to make it straightforward for any company to figure out how to do the right thing."
After thinking and talking about the name for this group - Blog Council - we decided that it's a keeper. Yes, everyone is aware of the knee jerk reaction that the initial announcement provoked in the blogosphere. Whoever has been there first tends to be quite possessive of how everything is defined. With about two years of blogging and seven plus years of community building with the Fast Company network I still consider myself a newbie. The name is easy to remember even as we apply the learnings and sharing to all sorts of social media. So it stays.
There are plenty of people I should thank for my sticking with this blog and learning about social media. The excellent marketers, idea and branding gurus, context builders, business advisers, communications ninjas, new media evangelists, relationships teachers, and professionals who share their knowledge through publications. An honorable mention also goes to my friends who practice marketing in Italy. You will find all these individuals on my blog roll - a living testament to the kind of talent that is out there.
This group here, the members of the Blog Council, help me differently. They are my control, those who live my reality (or a similar one) day in, day out. There are smart consultants out there, but they do not have a desk inside a corporation like I do. They do not have the business reality I face every day to contend with. Sometimes, what they don't know makes all the difference. That's why I value these peers.
In the end the conversation is not quite about technology at all. It's about people, how we relate to our experiences and working environments. How we show up as human beings. It is my hope that these checklists will help business owners be more prepared to wade into the waters of social media alone or with the help of their agencies.
"Blog Council members are leading by example. We're putting this out there to show everyone that disclosure is the right thing to do," said Andy Sernovitz, "Disclosure seems difficult at first, but it is actually easy to do well. We put these checklists together to make it straightforward for any company to figure out how to do the right thing."
After thinking and talking about the name for this group - Blog Council - we decided that it's a keeper. Yes, everyone is aware of the knee jerk reaction that the initial announcement provoked in the blogosphere. Whoever has been there first tends to be quite possessive of how everything is defined. With about two years of blogging and seven plus years of community building with the Fast Company network I still consider myself a newbie. The name is easy to remember even as we apply the learnings and sharing to all sorts of social media. So it stays.
There are plenty of people I should thank for my sticking with this blog and learning about social media. The excellent marketers, idea and branding gurus, context builders, business advisers, communications ninjas, new media evangelists, relationships teachers, and professionals who share their knowledge through publications. An honorable mention also goes to my friends who practice marketing in Italy. You will find all these individuals on my blog roll - a living testament to the kind of talent that is out there.
This group here, the members of the Blog Council, help me differently. They are my control, those who live my reality (or a similar one) day in, day out. There are smart consultants out there, but they do not have a desk inside a corporation like I do. They do not have the business reality I face every day to contend with. Sometimes, what they don't know makes all the difference. That's why I value these peers.
In the end the conversation is not quite about technology at all. It's about people, how we relate to our experiences and working environments. How we show up as human beings. It is my hope that these checklists will help business owners be more prepared to wade into the waters of social media alone or with the help of their agencies.
I think you should read this post about the history of the disclosure policy.
http://tedmurphy.org/post/43856657/damn-andy-wishes-he-thought-of-that
Posted by: Ted Murphy | July 28, 2008 at 05:37 PM
Hi Ted,
Thank you for taking the time to post a comment with link. Welcome to the conversation. I am thrilled to learn about the existence of a disclosure policy in your network. I am also glad to make your acquaintance.
My contribution to the Blog Council toolkit is so recent that I cannot take any of the credit for the work all of the members have done to date. Still, I thought it remarkable enough to post about it at my personal blog. Remarkable that corporations as represented by members in the blog Council would all back up this initiative without hesitation.
No doubt, both policies are valid testimony of the effort individuals are putting into creating standards for a territory that is still by and large uncharted. In my case, it applies to blogging on behalf of an organization, including agencies that would represent it. Thank you for informing me and my readers. I am all for conversations of the connective kind.
Posted by: Valeria Maltoni | July 28, 2008 at 09:09 PM
So what happens when a disclosure is flouted?
Posted by: Ed | July 30, 2008 at 02:21 AM