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That is a good observation you bring forth. I think the way to go deep is by facilitating peer to peer interactions and by permission steps. It works with me and I am a very picky customer.

I had so much more to say about permission that I wrote a post on it. Thank you also for sharing a resource.

Great piece Valeria. There will still be a gap in true accountability for marketers if there isn’t a way to verify readership. As marketers, when we build an online community we have to assume that the readership of the site/blog/article is indeed our target audience solely because they came to the site. That’s not deep enough data to work into true ROI measurement--something marketing execs need to address if they are to be taken seriously--or at the very least understood--by their C-level peers (see The Daily Grind http://dailygrind.brandinfiltration.com/?p=121 ).


Thank you for persevering through the error messages. The more I think about the back channel on content and what consumers would buy, the more I am convinced there is opportunity there.

With all these publishers and free agents, access to research and special reports at different price points might be of value.

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