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I read the book on the plane back and forth between Scandinavia and the US. It's definately useful, although I must admit that I have heard a lot of the points before.

The real eye opener to me was how media has really got user generated content wrong. In Shirky's terms user generated content is little more than the casual conversations that takes place, when people/friends meet. It was never intended for mass publication, which was what the media tried to rely on for some of their web 2.0 projects. And thus it failed.

I haven't read the book, but Shirky's Web 2.0 Conference speech inspired a recent post of mine about social media participation.

Looks like I need to pick up the book. :)

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