« Taking the Measure of Marketing Conversations | Main | Here Comes Everybody »


@Andrew - that photo looks so familiar! Now that you point it out, I remember seeing it a few weeks ago. Low hanging fruit, but then again, marketing and PR groups inside organizations are usually small, underfunded and overwhelmed with a thousand little things that matter none to customers, but a lot inside the walls.

@BJ - I like that! Love your community should be a mantra. Wait, for most corporation, like your customers might be enough. I write all my posts on weekends, when I have time to think, so usually there is a pattern from week to week. Listening + learning = good business. Thank you for the support.

This a good start for companies trying to figure out, "Where do I begin with all of these options for managing my reputation? And what tools should I be using?" The simplest place to start is your own blog for any small to medium-sized business looking for an easy infrastructure for just posting updates, new releases and service announcements.
In the field of listening, I just covered this 2 days ago with a post on Infusing Love Into Your Community - http://blog.suggestionbox.com/2008/06/27/love-your-community-and-theyll-love-you-back/

Dell is being proactive and that's a good model for other companies looking to build trust today with their customers. And one of the core reasons I'd like to think we're building a great "active listening platform" over at SuggestionBox.

Seems to be a trend of "listening" posts this week and if you're a company, listen to Valeria and figure out where to start with her great list above.


Very good points. I wrote just a few weeks ago (http://justanothercustomer.com/everybody-is-talking-who-is-listening/66/) about how surprising it is that more companies are not paying attention in the digital space - check out the photo ;).

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.