« 1,800 in Extreme Scale Collaboration Game | Main | The Social Banner »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Micropipelines and Implications for Digital Marketing:


Valeria, I'm glad to see that Confucio's reference that close the presentation of my company since few months now is becoming more and more popular.
I'm glad because, it's the most powerful was to describe the marketing to come.
While I do believe that behavioural targeting will never make its way because of too many issue about privacy, I do strongly believe that marketers are becoming the target for customers. Yes, the table is turning to customers advantage.

@Helge - Interestingly, John Lambie works in the Asian marketplace at the moment and this is a recent submission. I hear what you are saying, though. I was made in Italy and still keep one foot planted solidly in Europe for many reasons - the food, the people, the culture and the way of work, especially in the social arena.

@Laurent - I wonder about perspective and whole picture, too.

Good question (is the marketer...?) - I would say it depends. Some will be and some won't. The difference, to me, is in the capacity to genuinely interest and influence others thanks to their own ability to do so vs because they are part of brand xyz. 1 degre of separation really means simply face to face (virtually speaking).

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.