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Valeria, I'm glad to see that Confucio's reference that close the presentation of my company since few months now is becoming more and more popular.
I'm glad because, it's the most powerful was to describe the marketing to come.
While I do believe that behavioural targeting will never make its way because of too many issue about privacy, I do strongly believe that marketers are becoming the target for customers. Yes, the table is turning to customers advantage.

@Helge - Interestingly, John Lambie works in the Asian marketplace at the moment and this is a recent submission. I hear what you are saying, though. I was made in Italy and still keep one foot planted solidly in Europe for many reasons - the food, the people, the culture and the way of work, especially in the social arena.

@Laurent - I wonder about perspective and whole picture, too.

@valeria
Good question (is the marketer...?) - I would say it depends. Some will be and some won't. The difference, to me, is in the capacity to genuinely interest and influence others thanks to their own ability to do so vs because they are part of brand xyz. 1 degre of separation really means simply face to face (virtually speaking).

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