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Dear Valeria,

Reading the posts, links and comments that flow from this concept it may be time to start talking about the risk of brand bubble.

There seems to me a resemblance between the market for recognition and financial markets and hope that simmilar dynamics are not in play.

Peter

Thank you, Gavin. It looks like Todd hit another bullseye with the post ;-) I agree with many of his points, some of which are incorporated in my thinking. The one caveat is that sometimes a company's brand may be guarded very tightly - no logos floating around, etc. My philosophy is one of trust and reciprocation, but not all are in accord with it.

Todd Defren has a great post that talks about what you do with millenials in the workplace ... with pointers for both sides. I keep meaning to write about it myself, but it seems you two have it covered ;)
http://www.pr-squared.com/2008/07/do_you_have_some_personal_bran.html

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