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Valeria -- Isn't that a great video? I think you framed this correctly. Listening is the first, and most important, step so you know what is going on. It's the same as investing in stocks, you wouldn't just jump in and throw money at a company. You research and listen until you are up to speed and then invest strategically.

I also think that the willingness to participate with the community is key. EA/Tiger show a sense of humor and personal connection that is rare to find. As you said, it's a surprise and WOW moment (imagine if it was your video).

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