Conversation Agent - Valeria Maltoni - - the (Brand) Connection Has Timed Out

« Business Uses for LinkedIn | Main | Connecting Ideas and People is Next »


Actually I did know about, I even blogged about it at the time. I forgot to link to it in related posts ;-)

You bring up another good point and a further example that without a champion owning the project the best of intentions fail.

maybe you don't know that the disaster had a bizzarre spinoff, with an attempt from italian blogosphere to re-write from the bottom the project or at least give advices, by a voluntary and loosed coupled team of web designer, consultants, etc.
For the launch of this alternative project, called, a crowdy barcamp was arranged, with a lot of talks and so on: but, apart of barcamp, no one took really on operative steps in the months after.
My wrap up: top-bottom project didn't work, bottom-up project didn't work. At least Italy should try some kind of mashup :)
cu soon

@Margherita - hope is the last to die, isn't it? I root for Italians helping Italy find its voice.

@Bruce - plenty of passion, I'm sure. What is hardest in a project of this scope is not deciding what to put in, rather what you take out. One vision would be a catalyst for corollary and complementary sites, I think. It's the white paper or blank screen syndrome. Gotta have something to react to! I will enjoy my time off for sure.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.