“The moment of truth, the sudden emergence of a new insight, is an act of intuition. Such intuitions give the appearance of miraculous flushes, or short-circuits of reasoning. In fact they may be likened to an immersed chain, of which only the beginning and the end are visible above the surface of consciousness. The diver vanishes at one end of the chain and comes up at the other end, guided by invisible links.”
[Arthur Koestler, British novelist, journalist]
We talk about authenticity, honesty, and truth. How many moments of truth do you have in a day, a week, a month, a quarter, a year? What is your point of equilibrium?
[image by Argenberg]
A million years ago, I decided to try serving food in a restaurant. There was a new Ground Round and I went there. They talked about a Moment of Truth, and it stuck with me forever.
"A Moment of Truth is when any guest comes in contact with any aspect of our service and receives an impression, good or bad."
They were huge on it. Strange how those two ideas might work together.
Posted by: Chris Brogan... | August 08, 2008 at 01:06 PM
I recommend that anyone serious about learning how to be of service work in a restaurant and in a center to help children in need. Both experiences are eye-opening.
You bring back memories. I worked in an ice cream shoppe (lots of Italian fresh gelato), a dance club (we used to call it disco, then ;-), a restaurant/pizzeria, and a hotel at the shore. Moments of truth guaranteed.
Posted by: Valeria Maltoni | August 08, 2008 at 08:12 PM