« Don't Tell, Show Them! | Main | Are You Measuring Media by the Pound? »



I often write about the human side of business, and you provided a very good example of how taking the risk to be yourself pays off big dividends. People then know whose story they are buying into.

Transparency, Being Yourself, The Dip, and Play... you covered so many of my favorite things in one post!
We've all tried to be perfect and on top of it all, fulfilling every promise on time and being all things to all people - always harder on ourselves than we would ever be on another... but when clients see you as a PERSON, just like them but with different skills, they tend to be more forgiving and more invested in YOUR business. I've had great referrals from people who I haven't been "perfect" with, but I have been myself with, and did the best job I could for them.
Thanks for a great post, I look forward to reading more from you!

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.