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Veronika:

I often write about the human side of business, and you provided a very good example of how taking the risk to be yourself pays off big dividends. People then know whose story they are buying into.

Transparency, Being Yourself, The Dip, and Play... you covered so many of my favorite things in one post!
We've all tried to be perfect and on top of it all, fulfilling every promise on time and being all things to all people - always harder on ourselves than we would ever be on another... but when clients see you as a PERSON, just like them but with different skills, they tend to be more forgiving and more invested in YOUR business. I've had great referrals from people who I haven't been "perfect" with, but I have been myself with, and did the best job I could for them.
Thanks for a great post, I look forward to reading more from you!
V-

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