Conversation Agent - Valeria Maltoni - When the Marketer on the Inside can Think

« Conversation as Negotiation | Main | Notable Agency Blogs »


Hi. Just to let you know that have added your blog to Spotlight Ideas' Top 100 Advertising, Marketing, Media & PR Blogs (with blog entries placed into genres).

Another myth: "the big idea sells". As you say, it is about the execution of the idea -- but before you get to execution, the agency has to understand the complexities of your business and help you to sell it in. The idea cannot rest on its own, it needs context and follow-through.

And then, when finally released into the wild of the marketplace, you hope it can deliver on the promise. Due diligence in the sell-through process makes this far more likely.


Great post and very relevent for today's business "uber-hyped" environment.

Having a good Marketer on board is smart and strategic. Having an agency that recognizes that talent is smarter still.

I liked your comment in Myth #3 about being able to focus on the customer needs - and not on the campaign's potential to win awards. How many times do we see multiple ad award winners yet can't seem to remember a week later just what product that ad was trying to sell?

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.