Conversation Agent - Valeria Maltoni - Is Your Brand The Life Of The Party?

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"The brand model of tomorrow is un-sketchable." I love what you say here.

The branding and marketing of tomorrow is a total shift in thinking and cannot necessarily be included in graphs, spreadsheets, and charts. The mood has gone from objective to subjective.

Great post - really enjoyed the read and checking out your company. I think one of the hardest things about Scenario 3 is that too often a brand tries to be in the moment and a part of the conversation, but it ends up coming off as fake or contrived.

We've all seen the terrible attempts at viral video by big companies or the blogs that are really just a repository of press releases. However, there are also some stars out there like Zappos on Twitter or Dell's blog monitoring. However, too frequently companies try and fake their way into Scenario 3, which may even be worse than sticking to Scenario 2.

Companies should definitely move to Scenario 3, but they need to make sure they do their research beforehand and have a good partner that can help them navigate the terrain. Enjoyed the read!

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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