« Journalism of the Future: Ashoka and Social Impact | Main | Are You Conversationally Tone-Deaf? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e554e72bf18834

Listed below are links to weblogs that reference Is Your Brand The Life Of The Party?:

Comments

"The brand model of tomorrow is un-sketchable." I love what you say here.

The branding and marketing of tomorrow is a total shift in thinking and cannot necessarily be included in graphs, spreadsheets, and charts. The mood has gone from objective to subjective.

Great post - really enjoyed the read and checking out your company. I think one of the hardest things about Scenario 3 is that too often a brand tries to be in the moment and a part of the conversation, but it ends up coming off as fake or contrived.

We've all seen the terrible attempts at viral video by big companies or the blogs that are really just a repository of press releases. However, there are also some stars out there like Zappos on Twitter or Dell's blog monitoring. However, too frequently companies try and fake their way into Scenario 3, which may even be worse than sticking to Scenario 2.

Companies should definitely move to Scenario 3, but they need to make sure they do their research beforehand and have a good partner that can help them navigate the terrain. Enjoyed the read!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.