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» Word of Mouth Geniuses of the Week from GasPedal's You Can Be a Word of Mouth Marketing Supergenius!
Gord Hotchkiss, MediaPostBranding by Word of MouthWord of mouth relies so heavily on positive recommendations from people you know; here, Gord examines the trust factor and explains why the opinion of someone else means so much to us. (link) Gianluca [Read More]


Hi Dominique

Thanks for the link and the plans to continue to follow our progression. Your feedback and encouragement is appreciated by all of us....and I know we have been in touch on your site too :-)

I am a big supporter of what Dell have done over the last three years. They are doing a great job at leaving honest feedback and reviews on their site and using it to their advantage (actually listening to their customers). They have definitely learned from their early mistakes of moderating comments and now let the comments remain untouched. I hold them up as a pioneer of customer engagement and will follow their next three years with the same interest.

I have tried to capture their journey to listening here: http://dominiquehind.wordpress.com/2008/09/27/dells-journey-to-listening-ideastorm/


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