Conversation Agent - Valeria Maltoni - Stop lazy content creation - Go "old school" with George Orwell

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I find this article quite interesting, especially considering that I had to sever a relationship with a Marketing consultant because of his poor writing.

As it happens, I am trying to find a Copy Writer for my new business that I am trying to launch. Ideally I would like to find someone I could have a long term relationship with as I will have regular work going forward. I also know a consultant who needs to copywriters.

I would love to hear from anyone who is interested in any of these prospects.

As a copywriter I am tired of having my copy 'fortified' by the marketing manager who panics when I strip text in order to improve its clarity. We frequently go through a cat-and-mouse chase where I cut, she adds, I cut, she adds. She is a firm believer of 'more is more'.

Sadly, knowing Orwell's political views I don't think he would be at all pleased to learn that is advice is being taken and applied by capitalist marketeers.

I liked a recent essay about this from Merlin Mann. One of his best lines was that sentences are written, not defecated. He also has a good essay on beating writer's block:

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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