Conversation Agent - Valeria Maltoni: The Difference Between What Hip Looks Like and What Hip Is

« How Does an Editor Sort Through Information? | Main | It Ain't Easy Being a Green Marketer »


As my old Music Business Tutor used to say, "you can't make chicken soup out of chicken s***". He had a beautiful way with words..... but it's true. If the product/service isn't good in the first place then your sales will suffer.
Great read, thanks Stephen.


Clay -- thanks for the catch (Noah's only a 'virtual' friend. That means we've actually corresponded before. And oddly, I know a few Briers/Breiers/other spellings, so forgive my confusion).

Valeria, can you fix? Thanks!

Stephen -

Completely agreed. A compelling story, too. Thanks for that.

One note: Noah Brier is a blog/real friend of mine and his site's located at ... you have an extra E in there and I want to be sure people get to his site instead of 404 page.

Take 'er easy,

The comments to this entry are closed.


Search Content

As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.