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Great post. Tremendous insight. Powerful honesty. I am most pleased that you have avoided the typical approach of lumping all agencies into one basket labeled "Incompetents and Knuckleheads."

Many of us are doing all the right things in all the right ways for all the right reasons.


I enjoyed reading your post. As an agency consultant for new business I'm encouraging ad agencies to participate in social media for themselves. Most don't get it yet, because they haven't experienced it first hand in a way that allows their marketing/branding minds to kick-in as to how these tools can be used for their clients.

Agency clients are clearly frustrated at the lack of knowledge agencies have in this arena. They are equally frustrated when they turn to digital agencies who understand the technical side but do not understand branding and marketing. Anyway, just my two cents worth. Thanks again for sharing.

I'm a techie with a strong interest in social media. How do I keep up with all of these qualified communications professionals?

Sure, I can probably find, install, and configure the latest SM tools better than they can but people are still going to come looking for them to manage and expand the communities I set up.

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