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This was a great post, and I think good advice when things go wrong. It's always best to own up - isn't that the lesson we were taught in grade school? ;)

Geoff, I do not envy the position in which you were placed. No one wants to ever deal with these kinds of situation. Yet, you faced it head on with honesty and integrity. I could care less about lighting, shadows or clothing choices. I wish you and Maggie both much continued success.

@kat I liked the way you stated that, the tension between disclosure and the dirty details. The truth is authenticity and transparency does not require loss of dignity or trade secrets.

@Christine Indeed, that's why Tylenol did so well in the 80s with cynanide. Johnson & Johnson showed the world what a class organization they really were, and one a ton of advocates.

@Trevor Thank you.

@Kami Thank you for your help during this time. Kami was a great coach.

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