« The Brand is in Your Head | Main | Would You Tell Your Customers (and Your Employees) How Bad it is? »

Comments

First, best practices are of limited value because they are “local.” Meaning they only really apply to a specific organization with its own combination of organizational culture, people, needs, budget, resources, and most importantly, its individual specific goals.
-----------------------
Sally

Kami,

I think I did my bestest to confuse everyone by playing on words here. I meant that PR professionals may have a chance to help news organizations with new media. Your posts are inspiring!

Since I come from a pure PR background I have always seen new media as a realization of the two-way PR model. Like you, I have also started to see it from the more complex community perspective. While the concept of new media saving PR is an interesting one, I am not sure it is so much that as it is new media facilitating this process.

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.