« The Brand is in Your Head | Main | Would You Tell Your Customers (and Your Employees) How Bad it is? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef010535807ec1970c

Listed below are links to weblogs that reference Can Public Relations Save the News (New) Media?:

Comments

First, best practices are of limited value because they are “local.” Meaning they only really apply to a specific organization with its own combination of organizational culture, people, needs, budget, resources, and most importantly, its individual specific goals.
-----------------------
Sally

Kami,

I think I did my bestest to confuse everyone by playing on words here. I meant that PR professionals may have a chance to help news organizations with new media. Your posts are inspiring!

Since I come from a pure PR background I have always seen new media as a realization of the two-way PR model. Like you, I have also started to see it from the more complex community perspective. While the concept of new media saving PR is an interesting one, I am not sure it is so much that as it is new media facilitating this process.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.