Conversation Agent - Valeria Maltoni: Can Public Relations Save the News (New) Media?

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First, best practices are of limited value because they are “local.” Meaning they only really apply to a specific organization with its own combination of organizational culture, people, needs, budget, resources, and most importantly, its individual specific goals.


I think I did my bestest to confuse everyone by playing on words here. I meant that PR professionals may have a chance to help news organizations with new media. Your posts are inspiring!

Since I come from a pure PR background I have always seen new media as a realization of the two-way PR model. Like you, I have also started to see it from the more complex community perspective. While the concept of new media saving PR is an interesting one, I am not sure it is so much that as it is new media facilitating this process.

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