« Technorati's 2008 State of the Blogsphere | Main | ROI of Social Media is not a One-Time Deal »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Corporate Blogger: Angel or Demon?:


@Jon - that is very kind of you, thank you. I'm a writer, so you'll get no push back from me - a well-crafted piece of writing can and does communicate a lot.

@Christine - a WP blog with Adam, how exciting! I will have to explore. I looked deep inside when thinking about the issue from both sides. It's not as easy as it seems, but it can be done with integrity.

@Mark - I do wonder, in reading Jeremy's post, if the dealership will be affected in any way by links to the post or Tweets about it. Are these links and tweets from local customers? Another recourse might be escalating the conversation to BMW, the company, privately first (give them a chance) to outline the issue and inquire about warranties, etc. They might find a way to assist. Just a thought. Exploring other ways to solve the problem before broadcasting might help in casting an equitable light upon your issue vs. creating a "he said/she said" situation where both parties are now entrenched in positions. Conversation is also negotiation.

Great post.I'm a firm believer in the power of social media - but what do you do when a company has no social media visibility?

Right now, my friend Jeremy has an issue with a local BMW dealership where he's not getting any satisfaction and there are no other outlets so now he's calling on the local community - see: http://homeculinaire.blogspot.com/2008/10/my-land-rover-battle.html

Any ideas?

Spot on, great overview of what it takes to be a successful corporate blogger. I couldn't agree with you more re: the profile -- communicator, facilitator, negotiator -- I think these are also common attributes of an all-around successful business-person. ;-)

I'd like to make this "required reading" for all of the contributors to the corporate group blog I oversee. I will be pointing some key people here!

Thanks for your great insights, as usual.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.