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Hi, Valeria. I really liked this post. This concept is very thought-provoking.

In fact, I liked it so much I did a write-up on your ideas on organic marketing and relating it to some other people's ideas I respect -- including my friend and colleague, John Rotheray (participation marketing) and Intuit-founder Scott Cook (contribution marketing), whom I saw last Friday -- to support the point that this is actually a growing body of ideas around this 'organic' concept.

I think it is. Organic marketing is powerful!

Check out my post from this morning at:

http://propellingbrands.wordpress.com/2008/10/29/who%e2%80%99s-propelling-ideas-valeria-maltoni-on-organic-marketing/

Meanwhile, keep 'em coming!

@Colin - I like your comparison to the work of Frank Lloyd Wright. To me we can design business through interactions (I've written a post about that, too). To continue with the analogy, how do we gather and measure the fruits of this collaboration? What is the crop yield and how do we recognize it, diversify, etc.?

@Pinny - I am just Ice-ing on the cake. All kidding aside, I look forward to continuing the conversation and learning with you.

V,

amazing plug and I am so thankful to have met someone who is so in tuned with her environment speak soon.

pinny

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