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» Social Media is About Communities Not Technology from Online Marketing - Blog Marketing - Social Media - Web 2.0
Jeremiah Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social internet to m... [Read More]

Comments

Maria Reyes-McDavis Social Media

Valeria, thanks for the summary, this is great stuff! It's so very important, even for the little guy to really understand the return on their influence, you have to focus to really leverage all your social media efforts. Great stuff!

jon burg

Great post! Thanks for sharing!

In my experience, it's a question of level setting with the client or brand. What constitutes a return? How does that socially generated return substantiate it's value?

It's more of a question of value generated by investment than just direct return (dollars/sales). Thanks for posting.

Jen

Good ideas.
I'm all for the value in social media, but what about reaching the right public (to engage with)? How can we know that the people we're chatting with are the ones we want to be talking to?
I know that in print media, circulation auditing is big (www.buysafemedia.com for more info), but what about online media? Any thoughts

Valeria Maltoni

@Maria - I think it may become even more important for small businesses to understand their influence in the coming years.

@Jon - setting expectations and having a strategy are key. There's been many a time when everyone jumped right on the tactics without talking about what they are trying to accomplish. Value has always been big, it's going to become an even bigger consideration in a tight economic cycle.

@Jen - One thought is to engage those who are already talking about us. Online, it's fairly easy to find out who that is. Many online hubs of traditional print publications have circulation numbers - traffic, etc. That is also true for many sites that are part of an advertising network or that accept advertising. A good barometer is also the content offered by a publication - if it's sustainability, chances are really good that you're reaching that demographic.

jnavarre

Thank goodness for Pepsi that the logo is not the brand. Looking across the Biscayne Bay there is a row of Carnival Cruise ships with their logo painted on their smoke stacks. It is 99% identical to the new Pepsi logo - with one minor difference - the red is where the blue is and the blue is where the red it. But in my mind they look the same. Why would Pepsi spend millions on a new logo and not take into account the extreme similarity. Granted, not everyone out side of Miami sees Carnival ships on a regular basis, but all the same, every time I see them I think Pepsi. And now when I see Pepsi I'll think Carnival. Uh oh!

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