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» Social Media is About Communities Not Technology from Online Marketing - Blog Marketing - Social Media - Web 2.0
Jeremiah Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social internet to m... [Read More]

Comments

Great post! Thanks for sharing!

In my experience, it's a question of level setting with the client or brand. What constitutes a return? How does that socially generated return substantiate it's value?

It's more of a question of value generated by investment than just direct return (dollars/sales). Thanks for posting.

Valeria, thanks for the summary, this is great stuff! It's so very important, even for the little guy to really understand the return on their influence, you have to focus to really leverage all your social media efforts. Great stuff!

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