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Comments

Great post! Thanks for sharing!

In my experience, it's a question of level setting with the client or brand. What constitutes a return? How does that socially generated return substantiate it's value?

It's more of a question of value generated by investment than just direct return (dollars/sales). Thanks for posting.

Valeria, thanks for the summary, this is great stuff! It's so very important, even for the little guy to really understand the return on their influence, you have to focus to really leverage all your social media efforts. Great stuff!

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