Conversation Agent - Valeria Maltoni - Social Capital and Trust

« We're All in Customer Service | Main | Your Logo is a Symbol, Your Product Can Be a Social Object »


Trust is an extrinsic variable. A network theory of social capital is the best way to tie economic theory to value based management, social network analysis and the priorities of marketers, IMHO.

My ChangeThis manifesto "Social Capital Value Add" was released in September.

I hope that you will review it here!

Great post, social media and in particular a corporate blog can really make a difference in building trust.

Hence, blogs like the one by Swisscom that focus on ethics or environmental issues besides the firm's products stand out:


Thank you for the link to the presentation, I had missed it! If you're mulling this over and would like a reference with great material, I recommend "The Speed of Trust" by Stephen MR Covey (the son). I started reading it today and am already grateful Andy Sernowitz sent it to me. Check it out.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.