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Trust is an extrinsic variable. A network theory of social capital is the best way to tie economic theory to value based management, social network analysis and the priorities of marketers, IMHO.

My ChangeThis manifesto "Social Capital Value Add" was released in September.

I hope that you will review it here!


Great post, social media and in particular a corporate blog can really make a difference in building trust.

Hence, blogs like the one by Swisscom that focus on ethics or environmental issues besides the firm's products stand out:



Thank you for the link to the presentation, I had missed it! If you're mulling this over and would like a reference with great material, I recommend "The Speed of Trust" by Stephen MR Covey (the son). I started reading it today and am already grateful Andy Sernowitz sent it to me. Check it out.

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