Conversation Agent - Valeria Maltoni - What Happens When a Brand Dies

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Like old soldiers, good brands never die. ;D

Even when businesses fail (or just end), sometimes the brands they created can endure. You see this a lot with restaurants and other foodservice-related businesses.

I've seen examples of strong brands backed by wounded businesses use social media to rally customers to help save them. In some cases, that customer engagement works and the businesses recover. In others, the business dies but the brand endures in such a way that it can be revived later.

Now we need to create a post around zombie brands: Brands that come back to life after the businesses that created died. :D

Fascinating topic. I blog about brand names that are near death, or are legacy brands that have been around for generations, and when they disappear, customers are always sad.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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