« Social Capital and Trust | Main | ROI Requires Focus »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef010535c42220970c

Listed below are links to weblogs that reference Your Logo is a Symbol, Your Product Can Be a Social Object:

Comments

@Paul - I think you are on to it

Just FYI - I'm tracking the Pepsi 25 on my blog. I think learning more about these folks helps to get insight into how the team views the social media space.

I also had a good Twittersation with Bonin Bough that presented a different objective than the obvious one...

I like the idea that brands are stories not logos. Automobiles are also a great example of this. Despite the logo being fairly constant, the actual vehicle brands undergo massive changes. But is the stories. The road trips, the friends, the learning that people associate with a certain type of car. Consumers are becoming more and more fickle these days when it comes to products and sharp new logo isn't going to sway them towards a brand. Reminding them of the feeling they will have for staying/joining will have much more potential.

@AJ - what a great story. It reminds me of the days at the sports center playing tennis table and fussball and eating icicles.

@Paul - they do need a more compelling idea, but the stories not focused on the brand may be a good start. I am waiting for the moment when they will jump off the relative safety of the FF room and into the www conversation ;-)

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.