Taylor Davidson at Unstructured Ventures has a great post on how to fail. (hat tip to Muhammad Saleem) Have you encountered situations where you failed in your career? What have you learned? I'm sure many of you have had multiple opportunities to learn from
failing. It may be splitting words, but to me failing as a verb is much
more solid than failure as a noun. It implies something active.
Without failing, I would not know many of the limits that I was able to break through. As well, without failing fast, I would not have grown as much as I have - personally and professionally. Thanks also go to all of those mentors and teachers who took the time to give me feedback. The other thought I had is that sometimes as a manager you have to let your people fail their way to greatness. That is hard to do.
These are not really sure ways to fail. However, you may fail to dare without embracing at least some of the ideas you have. "What if" is not a pleasant conversation to have with yourself if it's looking at what you have failed to do instead of the possibility of what you are doing.
As inspired by Davidson's great points:
1/ Lean into the Project - being a team player is great, but sometimes all the meeting and planning slow you and your team down. By the time you are called to implement, there is no juice left in you or your team.
To be sure, planning is important, even if it means just slowing down long enough to see the big picture. But way too often planning and meeting replace action and then you have no runway to execute. The best way to execute flawlessly is to have enough execution under your belt.
Some of the planning and process mania is a placebo for managing risk. The other placebo effect is trying to get everyone on the same page. How about working it, leveraging people's passion, and pushing through the dip? Lack of speed is also a symptom of a culture that delays and reacts a lot.
2/ Decide now, Adjust as you Go - it's much easier to make course corrections once you are on a course to begin with. Ask yourself, what more am I going to learn by waiting? Probably not much. Who benefits from lack of action? Maybe the competition.
There is also something to be said for listening to your gut. Do you do that? Your gut is the instinctual part developed through experience.
When you remain flexible through the execution phase you can also incorporate a lot of ideas and feedback from your team and customers. You won't have any of that to work with unless you decide to do in the first place.
3/ Do as you know how to best, not as you're told - before everyone gets up in arms about this one, I'm talking about creating something instead of copying what has worked before - "this is the way we do that" does not work forever. This is especially valid when you are copying what your competitors are doing.
You do not see what's behind their tactics. One of my favorite phrases in favor of not benchmarking too much is that just because everyone else is doing something, it does not mean it's the right thing to do - for you.
4/ Pick the hill on which you die - be very selective on how you spend your political capital with your team. Especially when you're new - in the job and in a project. If you stick around long enough you will learn what will make the day and what will not matter tomorrow.
This is especially important if you are in a service organization. By service I mean your department is not seen as a direct bread winner like sales and operations, but more as a cost center like finance, HR and marketing.
When you pick the right battle, you may help the organization change significantly.
5/ Solve problems - I like how Davidson talks about you solving their problems, those of your customers, instead solving your own, those of the company.
Over and over I have seen that those who get promoted, those who are chosen to lead, those who get the contract, are one and the same with those who solve problems. With greater risk come greater rewards. This does not mean that you create the problem so you can go ahead and solve it, though. Leave those photo ops to others. People see through that fast.
6/ Focus your efforts on creating options in the short term - another keeper from Davidson. In other words, make many small decisions that will keep the project moving instead of waiting to start. Planning for the long term is great, but the market is changing at an amazing speed today.
Can you predict where things will stand in six months, two years? Probably not. But, you can invest more effort into creating the conditions to succeed at multiple levels.
7/ Plan to launch instead of planning to plan - the best Web sites I've written and created were the ones that had a rapid launch with a continuous improvement. The concept of always in beta is now common practice.
The comment about the value of planning is still valid. However, you are thinking differently if your plan is to launch in the first place. Your speed, your resolve, your attitude are different when you work that way.
8/ Take research with a grain of salt - common practice would have you pay a lot of attention to research and data. Sometimes people do not know what they don't know - including customers. Have you asked the right questions? Which questions are the right ones?
All the very useful white papers and best practices are the result of how a different organization thinks and implements.
9/ Try new things - unless you move away from your comfort zone, you will not find new shores, as another saying goes. There is a way to fail gracefully and without too much fanfare, if that helps. Trying new things will also help you with learning to deal with change.
10/ Test like crazy - execute, execute, execute. Unless you do it, you will not learn what works and what doesn't. The alternative of course is to wait until you have a perfectly irrelevant product.
11/ Give customers what they need - sometimes it's not what they think they need or not the same as what they want now. Our cognitive abilities are attuned to what we're used to, which may not be the best thing for us.
The way to innovate is also to solve a problem we did not know we had, or we did not think could be solved.
12/ Do different - this is another point for innovating. What solves a problem better? Instead of doing a brochure like your competitor, what could you be doing? Is your business complex? How about taking a stab at simplifying it? Think construction book, dimensional conversation, games to learn, etc.
This may be uncomfortable, or you may be under pressure to deliver and forced to choose ways that are predictable. Think about what you may be leaving on the table if you do not try to do at least one thing differently.
13/ Quit early on - if something is not working out, don't do more of it, do something else. This was golden advice I got many years ago and it has served me well since.
Don't send out more resumes if nobody is calling you - rewrite what you have. Better yet, don't send out any, network more instead. Build something that speaks to your skill and point people in your network to it. Better yet, go join conversations and share what you know.
Don't put good money after bad money, either.
14/ Over-deliver - this is not about delighting. It's about surprising, innovating, creating evangelist and fans, building credibility, etc. It's also about a little sacrifice up front - give a lot before you ask for anything.
15/ Embrace resistance - if everyone agrees and nobody pushes back, it's not different enough. I've also come to believe that opposition is often an indication that you're onto something. Have you found that to be true?
This is also valid for listening to those who disagree with you. They are going to teach you something you did not know before.
16/ Hire people, not resumes - another gold nugget from Davidson. This really resonated with me. Look for passion, love of the work, curiosity, desire to learn. That means that you will need to learn how to read between the lines, because that is where all of the interesting stuff is.
It's happened a couple of times in my career that my decision to interview a candidate was questioned on the basis of a resume. My hiring decisions so far have been spot on.
17/ Tell people what their goals are and get out of the way - as a manager, I see myself more like a coach and facilitator, someone who on occasion can inspire (people who work with me will need to confirm this one). This is the part where sometimes you need to let your people fail by not telling them "how to" do something.
Interestingly, one of the most disliked characteristics in a manager is their inability to let go of the how to part. They micromanage. It's challenging to go from individual contributor to manager, especially in today's organizations where you're asked to do both. It pays off big dividends when you do.
18/ Meet to decide - when your goal is that of making a decision, the meeting has a completely different dynamic than when it is about meeting to discuss. A decision is better than no decision in most instances and it allows you to improve and adjust instead of burning cycles - that is money you can ill afford.
19/ Reward achievement, success as well as failure - don't fail to notice either one of them. You learn from the latter, you recognize the former. The only way to create something different is to try something new and take a risk. Also, when you fail to recognize any kind of achievement, you send the message that it does not matter.
It does - in spades. This means you also take time to celebrate when you fail. Today's failure in "x' can be tomorrow's outstanding success in "y".
20/ Unlearn what you know - this is a difficult one to do. The more you know, the less likely you are able to let go of what you know. Knowledge makes a great servant and a terrible master.
Start by asking a different question, looking at things from a different point of view, taking nothing for granted.
21/ Share what you know with others - let them build on it, improve it, amend, give you feedback. This is not only valid for social media. It works in many areas of work and life. Success is becoming more and more about social capital and trust, and not about keeping the cards close to the vest.
Note to managers - this is not about expecting people to do exactly as you would.
22/ Take on only so many projects - yes, this will probably be a problem in organizations where people are expected to be "jacks of all trades". But you know what they say to complete that sentence you are "master of none".
When you don't leverage your strengths, you find yourself off balance and ineffective.
23/ Take any win - don't wait for the big one. Take them all, take them early. Do more of those, build confidence in yourself and your team. Repeat.
24/ Get something done today - it may not be the right thing, but it will lead you to the next best thing and to the one following that one, which may well be the best thing you've ever come up with. We all suffer from blank paper - and now screen - syndrome. Start typing, start working it and let it lead you to opportunities - one potential failure at a time.
25/ Stop trying to be perfect - this was the underlying message of The Big Moo and it is our grand finale. When you work hard at being perfect you miss all of the great ways to fail your way to success.
Did you know that the notion of risk is independent from the notion of value? Risk can be beneficial as well. What are the great strides you made in your career, business, and life because you dared to fail?
The big difference between the people who take their ventures far and succeed is their willingness to fail multiple times and not throw in the towel all while learning from those past attempts.
My favorite point and possibly most difficult is "Unlearn what you Know." Stubbornness, especially in business is quite possibly the biggest reason for its failure. The brands that learn to adapt to consumers and economy needs are the ones that survive in the end.
Posted by: Len Kendall | November 05, 2008 at 08:29 AM
Great advice. Thank you. Very good blog post.
Posted by: Luis Valdes | November 05, 2008 at 08:33 AM
Unlearning what you know is the most difficult for me. All those beliefs and knowledge that you've acquired over the years have to be put aside? *gasp*
Re-learning is rewarding but can be extremely difficult to adopt and practice. It's worth it though!
Posted by: Chel | November 05, 2008 at 02:57 PM
Valeria: I love the way you remixed the ideas and created some new thoughts. The note about developing social capital and trust is particularly powerful.
Personally, #22 above is my biggest problem right now...
Posted by: Taylor Davidson | November 05, 2008 at 03:40 PM
@Len - I would describe it more as being caught up in your own success. Change is easier to talk about than it is to do.
@Luis - thank you for stopping by and for taking it all in.
@Chel - some say that innovation is also having the ability to look at the same thing with new eyes - a different perspective. It's like solving problems in a new way to discover a totally new space, application, etc. Thank you also for the link.
@Taylor - you had a great way of putting the information together for early stage companies and many readers of this blog are either in that category or have a small business. #22 is also my greatest challenge ;-)
Posted by: Valeria Maltoni | November 05, 2008 at 09:12 PM