[BMW GINA Light Visionary Model - 2:54"]
"Context over dogma", says Chris Bangle, head of design for BMW. What would happen if you were to reinterpret your business? How would you build flexibility around your context to capitalize on the velocity of the marketplace? What concept would spur you to push the boundaries of form and function for a totally new experience?
BMW provided an example of how to challenge the assignment of prototype. Even if you don't work on R&D or products directly, this concept is for you.
Seth Godin had a very practical example a couple of months ago. Are you doing enough to challenge the assignment? Are you thinking bigger?