« Involve, Create, Discuss, Promote, Measure - the Social Media Campaign | Main | You Need to Get Out More »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Direct Response on Social Media:



Thank you for being the one brave soul to comment here. My approach is the soft angle, and there comes a time when it's legitimate to ask. I like how you put it - "the balance between utility and effectiveness." A delicate one to achieve.

A very thoughtful post, I learned a lot.

To my mind, soft selling operates a very fine line between pure branding without the ability to sell (which in itself is perfectly acceptable) and hard selling to the point of being divisive. Kudos to those that are able to find the perfect balance between utility and effectiveness

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.