« Cartoons as New Media Renaissance | Main | LinkedIn Brings Utility to Your Network »


TrackBack URL for this entry:

Listed below are links to weblogs that reference FEED is About Consumer Behavior:


You just articulated something for me I have been thinking about - affinity. Owning a brand is an illusion of control by professionals who by and large tend to not get too much love inside their organizations. I'm reading a book on marketing right now that states there are two kinds of CEOs: (1) those who know they don't understand marketing and; (2) those who don't. Thank you, Gavin.

I have been increasingly thinking about affinities. And at least anecdotally I am seeing a shift in behaviour where online connection is now driving offline interaction (rather than the other way around). Much of this seems to be about strengthening the affinities that we have between us. Raises interesting questions for brands and the marketers who claim to own them ;)

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.