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That's a great post! Reading blog, attending conference, I often feel there is a sort of self-reference (I hope it's the right word!).
In my experience, I always try to follow these steps:
1) try to understand how much my customer knows about social media, especially how much he is confident
2) listening, asking questions, listening
3) starting and slowly grow up, depending on the awareness of my customer

I love this post, Valeria. It's very easy to start from your perspective and talk down from the mountaintop. The much harder method - but far more impactful - is to start from the perspective of those you're trying to help. More and more, I'm adapting my style to be that of evolutionary coach (fluffy sounding I know, working on that) - helping brands and businesses take just one giant step forward in a new direction. It's hard for them. It's hard for me (sometimes especially to resist the temptation to take leap after leap). But it's the stuff that changes businesses for the better, and can break through the emotional, psychological and logistical barriers that have a tendency to keep us running on the hamster wheel.

Thanks, as always, for provoking great thought.

Hello! The "same groupies from event to event" was a great insight. The same opinion about "the forward movement in awareness and growth happens when we encounter differing views".

"Starting from where they're at" is a great way to "get out more". Thou, I believe relationships are made of what participants make them be.

So, there´s a really sutile line to cross when listening to your customer and giving him consulting.

What is really "out of the box"? Is "customized" out the box?

See, your post is really provocative - I mean, inspiring!

Thanks, hugs!

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