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@The SaaS Guy - glad to be of service.

@Peter - I'm with you on the call to action. The strong part needs to be the value piece that continues to further develop the relationship.

@Paul - Lorelle VanFossen has done a whole series at The Blog Herald on turning your blog post into a newsletter, if interested. It's the best of both worlds - get to know me and if this is valuable, buy here. We will be seeing more customized combinations of tools in content marketing and marketing as context building, I agree.

Valeria, I long been a supporter of combining blogs and email in a cross-purpose sort of way. Content created on a blog can be used in email form. One can be used to promote the other. Blogs are relationship marketing tools and, thus, less promotional by nature. Email, on the other hand, provides that element.

Blogs are not dead as some suggest, neither is email as others suggest. The two working in tandem can be a very powerful, lively duo.

E-newsletters can definitely help keep companies in front of their customers. They're great as a way of staying in touch, and provided they offer valuable content they contribute to cultivating relationships. The challenge is to encourage the leap between consuming content, interacting, and actual purchasing. A strong call to action is a must.

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