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Whoa. I was just telling someone today that brands are metaphors, and then I read this. So I was right after all!

Hi Valeria,

I dont come out of marketing either. Political science and lobbying is my background before I landed in the USA :-)

Enjoy the weekend

@Peter - brand is the sum total of expressions and impressions - both an intention and a consequence. It's about who you are as a business and what you manifest as a result of your being that. Or, if your brand is dysfunctional... I have noted how many business transactions go south because they start from an assumption that embeds a lie.

@Richard - glad you mentioned the book as I have just spent a delightful evening with Mark himself talking about challenging artificial constructs and the messiness of dealing with humans. Perhaps it is helpful to know that I do not come from traditional marketing, I come to marketing from an understanding of the behavioral sciences and communications. In fact, given my education, I'd probably go as far as stating that I come from conversation. Thank you for stopping by. I am honored that you did.

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