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» Mark Earls on Branding from MarketingInProgress.com
My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it wont let go. Thanks to Valeria for originally doing the latching.  Ive copied Valerias excerpt of Marks ranting below just to g... [Read More]

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Whoa. I was just telling someone today that brands are metaphors, and then I read this. So I was right after all!

Hi Valeria,

I dont come out of marketing either. Political science and lobbying is my background before I landed in the USA :-)

Enjoy the weekend

@Peter - brand is the sum total of expressions and impressions - both an intention and a consequence. It's about who you are as a business and what you manifest as a result of your being that. Or, if your brand is dysfunctional... I have noted how many business transactions go south because they start from an assumption that embeds a lie.

@Richard - glad you mentioned the book as I have just spent a delightful evening with Mark himself talking about challenging artificial constructs and the messiness of dealing with humans. Perhaps it is helpful to know that I do not come from traditional marketing, I come to marketing from an understanding of the behavioral sciences and communications. In fact, given my education, I'd probably go as far as stating that I come from conversation. Thank you for stopping by. I am honored that you did.

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