Conversation Agent - Valeria Maltoni: He Who Tells the Story Best Wins

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Enjoyed your piece, and will subscribe - thanks!

I believe this concept holds true for big business,too. I think of several companies I admire and it generally comes down to their story. I do feel that small biz will soon overtake big biz, however, and a new economy will emerge which is centered on small firms. They are more agile, more personal, and synergize with local economies.

Good point - it's the story that sells the product. Better yet, it's the story that gets other people talking.

Deb @debworks

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