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@Kare - I was reading about improv and marketing just a couple of weeks ago. Also, I was involved in customer events where the learning was weaved inside the conversation and collaboration - those were amazing experiences for everyone. Thank you for sharing the link to your post.

@Letitia - entrepreneurs are much closer to the customer, there are less layers. They know from experience that story connects. Glad to meet you, virtually. I'll go check out your show.

@Richard - that is the meaning of connected, isn't it? Content that is more useful and usable that people share and build on hopefully to improve their lives, their work, teams, etc.

Valeria,

Your words were echoed today by mainstream media. Somedays it does not seem so, but the mainstream will be going in the same direction ... looking for ways to make their content better and more portable.

Going a step further, I am sometimes equally amazed when those stories come back to us off line ... people we might never know read something.

All the best,
Rich

Having a good story to tell and knowing how to tell it is very important. Most entrepreneurs have not stopped to think about how to tell the story in a compelling way.

Dr. WRight
The wright Place TV Show
www.wrightplacetv.com
www.twitter.com/drwrightl1

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