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• Whoever most vividly describes the situation usually determines how others feel about it, discuss it and act on it.

• That's why vivid self-descriptions are vital.

• Our conferences and other events can also be seen as unfolding stories .... when storyboarded
http://sayitbetter.typepad.com/say_it_better/2007/10/storyboard-your.html

@Joe - story is paramount and it is the person or company that tells the most compelling one that wins. It is the how as much as the what. And how relies on context as well. Thank you for the encouragement.

@Bruce - my posts vary in length. If you look back, this week I have given readers plenty of copy ;-) I need to get myself one of those recorders so I can start telling the book in my commute, which is the only time when I am not doing other work.

Valeria,

It is amazing how stories/blogs weave together. After reading Seth's blog about the importance of headlines I bump into yours, Stories Sell. Attract with the headline, close with the story.

BTW, have noticed that with Twitter activity your blog is getting shorter. My guess is you have more in-depth thoughts also, when is your book coming out?

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